Anurag Pant

Dr. Anurag Pant is an Assistant Professor of Marketing at the IU South Bend School of Business and Economics. He has taught Consumer Behavior, Services Marketing, Marketing Research , and Principles of Marketing. Previously, he has taught at the Universities of Tulsa and Kansas. His dissertation was on the multimedia effects on consumer memory and he is continuing this research into how multimedia components affect consumers' memory for advertising and other product-related information.