Dr. Anurag Pant is an associate professor of marketing at the Judd Leighton School of Business and Economics. Prior to his faculty appointment at the Leighton School, he taught at the University of Tulsa and the University of Kansas. Early in his career, he gained industry experience in India serving as a business development manager at Associate Exports, a senior marketing officer at Tata Iron and Steel Company, and a marketing executive at Datapro Information Technology.
Dr. Pant’s research has been published in the Journal ofApplied Social Psychology, Managing Service Quality, The Service Industries Journal, Competition Forum, and Journal of Business Ethics.
His teaching interests include:
- Consumer Behavior
- Marketing Research
- Marketing Strategy
- International Marketing
- Principles of Marketing
- Digital Marketing
- Promotions Management
- Services Marketing
His research interests include:
- Consumer memory
- Services marketing
- New product innovation
- Individual differences
- Attitude and product evaluations
Teaching and faculty awards:
- “Educator of the Year” finalist, Leadership Recognition Award
Indiana University South Bend, 2014 - Trustee’s Teaching Award, Indiana University South Bend, 2012
- Excellence in Teaching, Research, and Service Award, Judd Leighton School of Business and Economics, Indiana University South Bend (IUSB), 2010, 2011, 2012, 2013, 2014, 2015, 2016
- Excellence in Teaching and Service Award, 2017–2020