Samaneh Torkzadeh

Dr. Samaneh Torkzadeh is an assistant professor of marketing at the Judd Leighton School of Business and Economics. Prior to joining the Leighton School faculty, Dr. Torkzadeh taught at the University of Texas Rio Grande Valley and the University of Tehran. She gained industry experience as a key account manager for Bonny Chow Company, area sales manager for Kaf Company, and sales supervisor for Pegah Company. Dr. Torkzadeh’s research has been published in the Journal of Marketing Theory and Practice and the Journal of Iranian Technology Management.

Her teaching interests include:

  • Advertising and integrated marketing communications
  • Marketing research
  • Consumer behavior
  • Services marketing
  • Digital marketing

Her research interests include:

  • Services marketing
  • Consumer behavior
  • Social media/digital marketing
  • Marketing and higher education
  • Professional selling and sales management


  • 2015 University of Texas Rio Grande Valley Certified Teaching Excellence