Vishal Bindroo

Dr. Vishal Bindroo is an associate professor of marketing at the Judd Leighton School of Business and Economics. Prior to earning his PhD, he was a managing partner of a family- owned export firm.

His research has been published inCustomer Needs and Solutions, Journal of Managerial Issues, Journal of Marketing Management, Journal of Business Research, Journal of International Marketing, Journal of Construction Engineering and Marketing, andJournal of the Academy of Marketing Science. He has also served as an ad-hoc reviewer for theJournal of International Marketing, European Journal of Marketing, and the American Marketing Association summer and winter conferences.

His teaching interests include:

  • Marketing management
  • Global marketing 
  • Retail marketing

His research interests include:

  • Consumer satisfaction
  • Brand extension
  • Brand loyalty
  • Management of innovations