Dr. Vishal Bindroo is the Department Chair of Management, Marketing, & Business Law and an associate professor of Marketing at the Judd Leighton School of Business and Economics. Prior to the current position and earning his PhD degree from University of Central Florida, he was a managing partner of a family-owned export firm in India.
Dr. Bindroo’s research has been published in several leading Journals including Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of Business Research, Customer Needs and Solutions, and Journal of Business-to-Business Marketing. He has also served as an ad-hoc reviewer for multiple journals.
His research interests include:
- Consumer satisfaction
- Brand extension
- Brand loyalty
- Management of innovations
His teaching interests include:
- Marketing management
- Marketing research
- International marketing
- Advertising
- Retail marketing