Vishal Bindroo

Vishal Bindroo, Ph.D., Associate Professor of Marketing, School of Business & Economics, received his Ph.D. from University of Central Florida in 2009. His teaching interests include marketing management, Global marketing, and marketing intelligence. His current research interests include consumer satisfaction, brand extension, loyalty, and management of innovations. His research has been published in the Journal of the Academy of Marketing Science, Journal of International Marketing, andJournal of Construction Engineering and Management. Prior to earning his Ph.D., Vishal was a managing partner of a family-owned export firm. He teaches courses in undergraduate and graduate-level marketing.