Advertising

Bachelor of Science in Business – Advertising Concentration

The Advertising concentration within the Bachelor of Science in Business program offers a dynamic fusion of business acumen and creative strategy. If you are passionate about persuasive communication, this concentration explores both the analytical and artistic dimensions of advertising. You will learn to craft compelling campaigns that not only capture attention but also deliver measurable results aligned with strategic business objectives.

Why Choose the Advertising Concentration?

 Blend Creativity and Strategy

Advertising is where bold ideas meet business insight. This concentration develops professionals who craft compelling messages grounded in market research and strategic thinking.

🌐 Thrive in the Digital Age

As digital platforms reshape how brands connect with audiences, this program ensures you're equipped to lead in an ever-evolving advertising landscape.

🏷️ Build Brand Power

Master the tools and techniques to shape, grow, and manage brand identities that resonate in today’s competitive marketplace.

🧠 Understand Consumer Behavior

Explore the psychological and sociological drivers behind purchasing decisions to create campaigns that truly connect.

🗣️ Master Communication Skills

From pitch presentations to campaign storytelling, you’ll sharpen your verbal and written communication, which is highly valued across industries.

🤝 Clubs & Networking Opportunities

Join the Advertising Club to connect with professionals, alumni, and peers. Gain access to real-world projects, internships, and career-building events.

🏆 Compete at the Highest Levels

Every advertising student participates in two national-level competitions, plus additional campus and regional contests judged by top industry professionals. Since 2010, Leighton School students have earned 14 honors in these prestigious events.

Career Opportunities

  • Account Executive – Serve as the liaison between clients and creative teams, managing campaign delivery and client relationships.
  • Media Planner – Strategically select and manage media placements to maximize reach and ROI.
  • Digital Advertising Specialist – Focus on targeted online campaigns across social media, search engines, and display networks.
  • Copywriter – Craft persuasive, creative content for print, digital, and multimedia platforms.
  • Art Director – Shape the visual direction of advertising campaigns.
  • Creative Director – Lead the vision, tone, and execution of multi-channel advertising strategies.
  • Advertising Sales Representative – Connect brands with the right advertising platforms while managing key accounts.

Learn More
For additional information, contact:
Professor Vishal Bindroo
Chair, Department of Management, Marketing, and Business Law
Phone: (574) 520-4294
Email: vbindroo@iu.edu