Bachelor of Science in Business – Marketing Concentration
The Marketing concentration within the Bachelor of Science in Business program at IU South Bend explores the strategies, tools, and insights that drive the movement of goods and services from producers to consumers. Grounded in real-world business applications, the curriculum provides you with a deep understanding of customer behavior, product development, pricing strategy, distribution channels, promotion, and the overall management of marketing functions.
This concentration highlights the vital connection between marketing and other business disciplines, preparing graduates to approach challenges with a holistic, strategic mindset and to lead in today’s competitive marketplace.
Why Choose the Marketing Concentration?
💡 Encourage Out-of-the-Box Thinking
Marketing empowers you to think creatively and develop innovative strategies that influence customer behavior and drive business results.
📈 High Industry Demand
Every business needs marketing. Skilled professionals are consistently in demand across virtually every industry and sector.
🧠 Build Versatile Skills
Develop strong analytical, communication, and strategic thinking skills that are valuable in a wide range of professional roles.
⚡ Work in a Dynamic Field
Stay on the cutting edge of trends and technologies in a constantly evolving industry—from social media to AI-powered analytics.
🌍 Explore Diverse Career Paths
From digital strategy and brand management to product development and market research, marketing opens the door to a wide array of career opportunities.
📊 Drive Business Impact
Marketers play a central role in shaping brand perception, increasing revenue, and building lasting customer loyalty.
🤝 Clubs & Networking Opportunities
Join the Marketing Club to connect with professionals, alumni, and peers through speaker events, real-world projects, internships, and career-building activities.
Career Opportunities
- Market Research Analyst – Interpret market data to help guide business decisions.
- Digital Marketing Specialist – Execute SEO, SEM, social media, and email campaigns to drive online engagement.
- Marketing Specialist / Marketing Manager – Lead the planning and execution of marketing strategies and campaigns.
- Brand Manager – Shape and grow the identity and positioning of a brand.
- Public Relations Specialist – Manage communications and maintain a positive public image for organizations.
- Content Strategist – Plan and manage content across platforms to support marketing goals.
- Sales Manager – Direct sales operations and lead a team to achieve revenue targets.
- Product Manager – Oversee product lifecycle from development through launch and promotion.
- Event Planner – Design and execute marketing events to boost visibility and engagement.
- Procurement Analyst – Analyze purchasing trends and supply needs to optimize procurement strategy.
- Supply Chain Analyst – Evaluate supply chain performance and coordinate with marketing to align logistics and customer delivery.
Learn More
For more information, please contact:
Professor Vishal Bindroo
Chair, Department of Management, Marketing, and Business Law
Phone: (574) 520-4294
Email: vbindroo@iu.edu