What is Marketing?
Did you ever have a lemonade stand? Did you make signs and call out chants to get customers? What did you charge for a cup of lemonade? Did your customers get a cookie, too?
Marketing is all about moving a product or service from the producer to the consumer in exchange for money. But for that to work, companies have to know what customers want, what they're willing to exchange, and how to move consumers to buy.
That's where marketing professionals come in.