Each of the IU South Bend Leighton School of Business alumni listed below have a degree in Marketing. Each are at different points in their career—some are just starting out, some have years of experience.
While everyone's career path is unique, you can learn more about how your career might look after graduation by reviewing the LinkedIn profiles of these Leighton School of Business alumni:
If you have a specific job in mind, you can learn more about it here.
Examples of Detailed Job Descriptions
To get a professional-level position, you will need a degree AND experience. But what experience do you need? To find out, read job descriptions related to your major. Do this early in your college career.
The sooner you know what experiences employers want, the more time you will have to get them. Experience comes not only from paid jobs, but also from class projects, internships, club involvement and volunteer positions.
Below are a few examples of professional-level job descriptions (those requiring a bachelor degree). To find more, search the web for: "entry level jobs in (your major)."
Apply appropriate analytical methodologies and instruments to research projects
Clean and analyze results and report on project findings
Create customized and presentation-quality reports from data analysis results. This includes presenting summary tables and figures to clients and other analysts
Effectively contribute to team projects
Support effective knowledge management
Qualifications: Bachelor’s degree required, at least one year of professional research/analytical experience, experience in traditional market research techniques, competency with statistical program packages such as SPSS or STATA. Experience with data visualization tools (Tableau experience a plus)
Develop and implement strategy to build brand awareness, and for targeted campaigns, through the company website and all forms of digital media
Ensuring all website and other online content is current and up-to-date
Oversee all social media platforms, including writing content, posting, scheduling posts, scanning for editorial or engagement opportunities, and responding to comments or direct messages
Responsible for social media analytics and reporting, adjusting implementation as needed. Create and implement strategy for internal (SharePoint) website to drive employee engagement
Qualifications: Bachelor degree in communications, public relations or marketing. Two years of experience. Possession of a state-issued driver’s license, personal transportation, good driving record and auto insurance as required by law. Detailed working knowledge and experience with website content management systems, Adobe Suite, and digital monitoring and analytics tools, such as HootSuite, Sprout Social, etc. Advanced skills with social media platforms in a B2B or B2C environment, including but not limited to Facebook, Twitter, LinkedIn, and YouTube
Communicate strategic and operational information according to system marketing plan
In cooperation with marketing team, plan, write, edit and distribute communication vehicles including publications, press releases, corporate memos, donor correspondence, video, and digital projects.
Oversee the development of marketing communication materials. Develop and carry out publicity and media assignments.
Plan and develop community outreach events including fairs, school programs and community partnerships.
Qualifications: Advanced knowledge of technical and persuasive writing and public relations principles normally acquired though completion of a bachelor’s in public relations, marketing or communications. Marketing experiences demonstrating creative development and implementation of projects that effectively reach target audiences and objectives. Requires excellent team, customer service, proofreading, computer, organizational and project management skills.