Each of the IU South Bend Leighton School of Business alumni listed below have a degree in Marketing. Each are at different points in their career—some are just starting out, some have years of experience.
While everyone’s career path is unique, you can learn more about how your career in marketing might look after you graduate by reviewing these Leighton School alumni’s Linkedin profiles:
If you have a specific job in mind, you can learn more about it here.
Examples of Detailed Job Descriptions
In addition to earning a degree, you’ll also need experience.
Many employers will consider class projects, internships, part-time jobs, and volunteer positions you held while attending college as relevant experience.
Early in your college career, study job descriptions to determine what experiences you will need on your resume to qualify for the job you desire after graduation. You’ll have more time to acquire these experiences before you graduate and begin applying for positions in the field. The Leighton Career Planning Office can help.
Below are some examples of marketing job descriptions. Some of the duties may be unfamiliar to you now. Do not worry, you’ll understand more as you take classes and progress in the major.
Some of the duties listed below may be unfamiliar to you now. Do not worry, you will learn their meaning as you take classes.
Apply appropriate analytical methodologies and instruments to research projects
Clean and analyze results and report on project findings
Create customized and presentation-quality reports from data analysis results. This includes presenting summary tables and figures to clients and other analysts
Effectively contribute to team projects
Support effective knowledge management
Qualifications: Bachelor’s degree required, at least one year of professional research/analytical experience, experience in traditional market research techniques, competency with statistical program packages such as SPSS or STATA. Experience with data visualization tools (Tableau experience a plus)
Develop and implement strategy to build brand awareness, and for targeted campaigns, through the company website and all forms of digital media
Ensuring all website and other online content is current and up-to-date
Oversee all social media platforms, including writing content, posting, scheduling posts, scanning for editorial or engagement opportunities, and responding to comments or direct messages
Responsible for social media analytics and reporting, adjusting implementation as needed. Create and implement strategy for internal (SharePoint) website to drive employee engagement
Qualifications: Bachelor degree in communications, public relations or marketing. Two years of experience. Possession of a state-issued driver’s license, personal transportation, good driving record and auto insurance as required by law. Detailed working knowledge and experience with website content management systems, Adobe Suite, and digital monitoring and analytics tools, such as HootSuite, Sprout Social, etc. Advanced skills with social media platforms in a B2B or B2C environment, including but not limited to Facebook, Twitter, LinkedIn, and YouTube
Communicate strategic and operational information according to system marketing plan
In cooperation with marketing team, plan, write, edit and distribute communication vehicles including publications, press releases, corporate memos, donor correspondence, video, and digital projects.
Oversee the development of marketing communication materials. Develop and carry out publicity and media assignments.
Plan and develop community outreach events including fairs, school programs and community partnerships.
Qualifications: Advanced knowledge of technical and persuasive writing and public relations principles normally acquired though completion of a bachelor’s in public relations, marketing or communications. Marketing experiences demonstrating creative development and implementation of projects that effectively reach target audiences and objectives. Requires excellent team, customer service, proofreading, computer, organizational and project management skills.