Career Choices in Advertising

What Can I Do With This Major?

Each of the IU South Bend Leighton School of Business alumni listed below have a degree in Advertising.  Each are at different points in their career—some are just starting out, some have years of experience.

While everyone’s career path is unique, you can learn more about how your career in advertising might look after you graduate by reviewing these Leighton School alumni’s Linkedin profiles:

See what other alumni do by visiting:

Join the IU South Bend Judd Leighton School of Business and Economics LinkedIn group.

How to list this degree on your resume

Bachelor of Science in Business: Advertising

Bachelor Degree Requirements

Examples of Jobs in This Field

Below are only a few examples of jobs you can get with an advertising degree.  Learn more about other jobs in advertising here.

If you have a specific job in mind, you can learn more about it here.

Examples of Detailed Job Descriptions

In addition to earning a degree, you’ll also need experience.

Many employers will consider class projects, internships, part-time jobs, and volunteer positions you held while attending college as relevant experience.

Early in your college career, study job descriptions to determine what experiences you will need on your resume to qualify for the job you desire after graduation. You’ll have more time to acquire these experiences before you graduate and begin applying for positions in the field. The Leighton Career Planning Office can help.

Below are some examples of advertising job descriptions. Some of the duties may be unfamiliar to you now.  Do not worry, you’ll understand more as you take classes and progress in the major.

  • Devise clients' advertising campaigns that convey their company brand
  • Prepare media plans and oversee the content and media space placement
  • Utilize industry-specific marketing data and key information for strategic account planning
  • Prospect for new clients via networking, cold calling and industry events
  • Grow revenue within an assigned territory
  • Negotiate and close business opportunities and maintain extensive knowledge industry conditions
  • Qualifications: one year experience, bachelor degree, knowledge of Simmons OneView, Google Analytics, SPSS and excellent presentation and writing skills

  • Write descriptive copy for print and web advertisements
  • Import ads into search engines such as Google, MSN, Yahoo and Marchex Adhere.
  • Develop effective advertising content for targeted audiences/markets
  • Consult with buyers, merchandisers, art and production staff regarding print, visual, and graphic techniques to be used in expressing the promotional message
  • Qualifications:  Bachelor degree, Google AdWords certification or two years of experience

  • Develop sales strategies, identify clients and initiate contact via a variety of methods, especially cold calling
  • Prepare and deliver presentations to clients and negotiate agreements
  • Work closely with chambers of commerce and community groups to create standard operating procedures and organized operations
  • Serve as liaison between business units, coordinating projects and teams, and managing operations
  • Design and carry out research to identify competition, outline current marketplace, and create advertising strategies
  • Oversee development of new numerous territories
  • Qualifications: Business degree, three years of experience, exceptional oral and written communication skills, demonstrated ability to be a self-starter. Familiarity with Nielsen, Net Advantage and Gale Market Share Reporter preferred

Student Organizations

Professional Organizations

Listings in this section are not meant to be endorsements of the organizations by the Judd Leighton School of Business and Economics.  Listings are meant for informational purposes only.

There may be additional professional organizations related to this major on the international, national, state and local levels.  Do an internet search to find more opportunities. 

Professional Development Opportunities 

There may be additional professional development opportunities on the international, national, state, and local levels.  Do an internet search to discover more options.

Job and Internship Boards

Avoid Job Scams

Use caution when applying to jobs on any public job board.  See the Federal Trade Commission for more information.